I developed a comprehensive social media strategy for the Loudoun County Health Department to increase awareness of their public health services. I designed over 160 Instagram posts, including captions and visuals, and organized them into a structured content calendar using Canva to promote key programs such as WIC, HPV and back-to-school vaccinations, family planning, tuberculosis prevention, HIV awareness and volunteer services. Additionally, I created a Vimeo video specifically for the WIC program to highlight its benefits and encourage participation. My goal was to create an engaging and informative campaign that improved outreach and ensured that vital health resources reached the community effectively.